Founded originally in 1897 as a studio within a well-known ceramic company. James Macintyre & Co. Moorcroft pottery soon, in its own right, made its mark on the world. Designer William Moorcroft, aged just 24 was the inspiration and he personalised each piece of pottery manufactured, with his own initials or signature. This success didn't go down well with James Mcintyre and in 1912 the inevitable happened when a split took place. William excorted his workforce across Cobridge Park to new works in Sandbach Road where Moorcroft pottery is still manufactured to this day. Finance came from Liberty, the famous London store, who continued to control Moorcroft Pottery until 1962.
In 1904, Moorcroft won a gold medal at the International Exhibition in Saint Louis. This was followed by further awards and commendations, until in 1928 the ultimate accolade was achieved by Moorcroft of being appointed Potter to HM The Queen in 1928.
When William Moorcroft died in 1945, his elder son, Walter, took over design and management. In 1962, the Moorcroft family bought out Liberty, but Moorcroft struggled for many years. Eventually, in 1993, after several shareholder changes, Moorcroft was purchased by the Edwards family who have controlled the company ever since.
In recent years the global profile of Moorcroft has grown, both in terms of quality and in perceived value. Auctioneers Christies hold a sale each year, dedicated purely to Moorcroft. In 2001, Sotheby’s in NewYork held a major sale consisting of many Moorcroft pieces. The Victoria & Albert museum has, along with many other national museums, established significant Moorcroft collections.
In 1993, Rachel Bishop joined Moorcroft as its fourth designer in almost a hundred years. Only 24 years of age, she rapidly saw sales of her work flourish. Along with that success came the Moorcroft centenary in 1997. In the same year, the Moorcroft Design Studio was formed, originally consisting of no fewer than eight designers with Rachel at their helm.
1998 saw the brief, yet colourful appearance of Moorcroft Enamels.
Today, Moorcroft is the world leader in the field of art pottery, boasting its own distinctive design style. With the added value coming from the craftsmanship and skills of a dedicated workforce, Moorcroft now sells more of its magnificent products all over the world than ever before.
Morcroft Pottery - our current collection